Web Traffic For A Site
Why Use Push Notifications To Increase Your Web Traffic and Sales Conversion rates by 50%?
Push notifications are messages designed to pop up on a user’s screen, draw them to your site, enhance their interest, and keep them engaged.
When push notifications are used correctly, conversion rates will improve by as much as 50% over that of emails for new subscribers, even when they aren’t online.
Each push notification allows you to improve brand awareness without the requirement of knowing the user’s email address. This increases the chances of a better ROI from the marketing campaigns on your site.
Here are some examples of brands effectively using push notifications to boost engagement to inspire you:
JetBlue offers high value, practical content that helps to improve the flying experience.
The Bump is an app for first-time moms that delivers status updates about the ongoing development and growth of their child.
La Redoute started a push notification campaign where mobile app users would be contacted if they left the store with an item still in their cart.
Ticketmaster utilizes geo-targeting and assesses user histories to determine what types of events people like attending.